Team: 2 Designers
My Role: UX Research, Insight and Strategy Generation, Prototyping, Final Design
Deliverables:
• Research based product strategy for coming 18 months with a target subscriber growth of 200%.
• Prototypes and wireframes for Economist Radio platform on web and mobile applications with interactive features to boost user engagement.
• Augmented Reality based marketing prototype for Economist Radio across digital and print platforms.
Duration: 3 Months- Fall 2018
BACKGROUND
Discover opportunities to:
• Direct Economist Radio listeners to other Economist content (articles, audio edition, etc.).
• Facilitate current listener habits within the Economist audio experience as a whole.
• Increase podcast audience numbers, engagement, and demographic.
• Increase Economist Radio awareness and reputation.
• Commercial - increase advertising and subscription sales.
Competitive Research
UX Research Plan
Target personas
diary study
who our participants are?
where do they listen to economist radio?
interaction level with device
archetype 1: Routine listener
Archetype 2: Binge Listener
listening frequency
listening objective
Diary Study Conclusions
Provide the participants with background information to completely appreciate the issues and events highlighted and analyzed in every episode.
Have a predictable structure for every episode. Participants felt that the format varied across episodes (some topics were longer than others, etc.)
Have titles/descriptions that clearly outline every topic covered in the episode. By having a clear title that reflects all three stories in an episode, participants won’t feel like their expectations haven’t been met when they start listening.
user journey maps
Baseline scenario portrays the typical behavior of a user based on insights from the diary study and highlights key points of improvements and strategies for creating new experiences.
Visionary scenario portrays the expected behavior of the user based on proposed design strategies and experiences.
Baseline Scenario
Visionary Scenario
Economist Radio Web and Mobile App
design recommendations
on-platform: podcast episode page
Off- to On-Platform: Newsletters
Off- to On-Platform: Push-Notifications
Augmented Reality for print
